Architecting the Digital Foundation for
AMP Mental Health

A unified patient acquisition system, custom automated operational CRM, and synchronized clinical workflow - designed to scale clinical operations and deliver 25-35 hours back to your team every single week.

Review Proposal

Dear Dr. Adrian Mesa & Lily,

First and foremost, thank you both for your time and open collaboration during our discovery sessions. When speaking with thriving practices like AMP Mental Health, we often find that clinical excellence naturally outpaces the legacy administrative tools built around it. Your dedicated team delivers extraordinary clinical outcomes, yet your daily operations have become constrained by manual data entry across disconnected spreadsheets, fragmented intake channels, and repetitive phone follow-ups.

This proposal is built specifically to liberate your team from those bottlenecks. By replacing multi-tab tracking with a synchronized AZL Flow CRM, deeply integrating your intake with RingCentral and AdvancedMD, and deploying an elite high-converting web presence, we are not just upgrading your technology - we are restoring focus, patient connection, and operational clarity across your entire organization.

We look forward to partnering closely with you both to build an enduring digital foundation for AMP Mental Health's continued growth.

Warm regards,
Adam
AZL Marketing

Reclaiming 120+ Hours Every Month

A detailed breakdown of current administrative time drains and the exact hours recovered weekly through unified AZL Flow automation.

Operational Bottleneck Current Manual Reality Hours With AZL Flow Weekly Hours Saved
1. Lead Intake & 3-Contact Cadence Manually monitoring form emails, copying contact details into spreadsheets, assigning staff, manual texting/dialing, and logging contact attempts across separate sheets. Instant auto-reply via SMS/Email within 60 seconds; unified inbox with automated 3-attempt cadence and 1-click outcome logging. 8 - 10 hrs / wk
2. Multi-Tab Patient Duplication Typing identical patient demographics across Cancellations, Follow-up Due, Prior Authorizations, and Billing sheets (same patient in 3-5 tabs). One Unified Patient Profile in AZL Flow. Changing status or adding a note updates all views automatically without re-entry. 5 - 7 hrs / wk
3. Phone & Communication Cross-Checking Switching between the RingCentral desktop app, cell phones, and spreadsheets to verify: "Did someone follow up with Mrs. Rodriguez?" Integrated 2-way RingCentral sync. Every phone call, recording, voicemail, and SMS thread automatically logged to patient timeline. 4 - 6 hrs / wk
4. Cancellation Rescheduling & Recalls Manually scanning the calendar at end-of-day for cancellations, writing names on paper or spreadsheets, and remembering to call days later. Automated re-engagement workflows trigger immediately upon cancellation with 1-click self-rescheduling links and staff alerts. 5 - 7 hrs / wk
5. AdvancedMD Patient File Creation Alt-tabbing back and forth copying name, DOB, insurance policy numbers, and address into AdvancedMD EHR fields one by one. Automated demographic payload sync into AdvancedMD upon completed intake packet, eliminating manual transcriptions. 3 - 5 hrs / wk

Measurable Operational Transformation

Total direct staff administrative recovery across all 5 operational bottlenecks.

25 - 35
Hours Saved / Week
Operational Freedom for Lily

"No More Hunting Across Spreadsheets"

Lily and the front desk team regain total clarity over their day. Instead of spending 5-7 hours manually re-typing patient data across multiple sheets and asking who made which call, every patient conversation, attempt, and appointment status lives in one clean dashboard.

Executive Visibility for Dr. Mesa

"Real-Time Practice Analytics at a Glance"

Dr. Mesa receives uncompromised executive control over practice health without asking for status spreadsheets. Real-time dashboards report exact lead acquisition costs, cancellation recovery rates, intake conversion velocity, and provider schedule density.

The Three Architectural Pillars

A comprehensive architecture covering your patient-facing brand, operational CRM backbone, and deep EHR integration.

01

High-Performance Web Infrastructure

A bespoke, mobile-first web experience engineered for rapid load times, patient trust, and seamless friction-free scheduling.

  • Bespoke aesthetic redesign matching AMP's high clinical standards
  • Sub-second page load times with 100% Core Web Vitals optimization
  • Preservation of all existing Google organic rankings & 301 SEO redirects
  • HIPAA-compliant interactive digital intake & consultation booking
02

Custom AZL Flow CRM Engine

A centralized operating system replacing disconnected Google Sheets with automated patient pipelines, smart tasks, and 2-way communications.

  • Unified Patient Profile (One card housing all notes, calls, & tickets)
  • Automated 3-attempt intake cadence via SMS and email
  • 2-Way RingCentral telephony sync for live auto-logged communications
  • Automated cancellation recovery & recall scheduling triggers
03

AdvancedMD EHR Data Pipeline

Secure, automated data handoffs between your acquisition engine and clinical EHR, eliminating manual dual-entry.

  • Automated demographic & intake payload push into AdvancedMD
  • Prior authorization status tracker with automated staff alerts
  • Comprehensive staff training, documentation, and video SOP library
  • Dedicated ongoing technical support and monthly optimization calls

Security, Compliance & EHR Integrity Standards

Mental health data requires uncompromising regulatory rigor. To protect practice liability and guarantee that Dr. Mesa's clinical records remain pristine, our architecture adheres to a strict dual-framework integration model:

Certified FHIR APIs (Regulatory Read Surface)

Built on HL7 FHIR R4 payloads and ONC 170.315(g)(10) certified endpoints under the 21st Century Cures Act. Uses SMART-on-FHIR OAuth 2.0 to safely query schedule availability, provider rosters, and appointment status in real time.

Read-Only • Zero Risk of Record Corruption
Certified Partner Connect APIs (Intake Payload Sync)

Structured REST/JSON payloads utilizing AdvancedMD's developer partner framework to execute clean demographic creation (AddPatient) upon completed intake. Formatted to exact AdvancedMD field validation rules so no manual alt-tab transcription is required.

Validated Ingestion • Automated Demographic Bridge
Formal BAA Execution: Executed Business Associate Agreements (BAAs) covering all active endpoints, cloud middleware, and data transport layers prior to launch.

From Discovery to Autopilot

A clear, phased deployment timeline ensuring zero operational interruption to current patient care.

Weeks 1 - 6
Digital Front Door

Website Launch, Brand Refresh & Core Intake Cadence

Complete redesign and deployment of the high-converting AMP Mental Health website. Instant lead ingestion from website forms and Zocdoc into AZL Flow, with automated 3-contact outreach sequences deployed immediately.

Bespoke Web Design Core Web Vitals Pass 301 SEO Migration Automated Intake Cadence
Weeks 6 - 10
Operational Backbone

RingCentral Sync, Multi-Tab Migration & AdvancedMD Integration

Retiring disconnected spreadsheet tabs. Consolidating cancellations, recalls, and prior authorization workflows into AZL Flow. Activating 2-way RingCentral telephony sync and setting up direct AdvancedMD EHR data push.

Spreadsheet Tab Retirement 2-Way RingCentral Sync AdvancedMD EHR Connector Staff Hands-On Onboarding
Weeks 10+
Intelligence & Scale

Executive Analytics, Recall Automation & Continuous Care

Delivering custom executive dashboards for Dr. Mesa and Lily. Deploying automated patient review generation, periodic recall sequences, and ongoing pipeline refinements during monthly strategy sessions.

Executive KPI Dashboards Automated Google Reviews Monthly Strategy Calls Dedicated SLA Support

Implementation & Ongoing Partnership

Structured for long-term clinical velocity with complete transparency and zero hidden fees.

6-Month Buildout & Architecture

Complete System Architecture & Setup

Covers all engineering, design, custom CRM buildout, AdvancedMD integration, data migration from current spreadsheets, RingCentral pairing, and dedicated staff training.

Month 1 (Initiation)
$5,000

Discovery, bespoke web redesign, architecture blueprint, intake setup, and core pipeline construction.

Months 2 through 6
$3,500 / month

5 monthly installments covering CRM tab migration, RingCentral sync, EHR pipeline, testing, and training.

Complimentary Platform Retainers (First 6 Months)

We believe in skin in the game. All hosting, technical maintenance, and AZL Flow platform licenses are included at zero cost throughout the entire 6-month buildout.

$1,019 / mo Value
Included

Ongoing Retainers (Starting Month 7)

Following the completion of the 6-month buildout, ongoing operations transition to the following standard service agreements:

Hosting, Security & Infrastructure

Enterprise HIPAA-compliant hosting, continuous SSL certificates, daily encrypted backups, and security monitoring.

$190 / mo
Website Maintenance & Content Updates

Includes up to 2 hours each month of dedicated engineering for page updates, staff changes, and speed audits. Additional development hours beyond included time billed separately at standard hourly rates.

$250 / mo
AZL Flow CRM Platform & Automation

Includes all staff user licenses, monthly strategic optimization calls, and up to 2 hours of workflow refinement maintenance. Direct HIPAA-compliant infrastructure and BAA verification fees are passed through directly without markup. Additional automation engineering beyond 2 hours billed separately.

$579 / mo
Direct Communication & Regulatory Rates (Direct carrier & usage costs)
Includes $10/mo credit for first 2 months
SMS Out $0.0079 /msg
SMS In $0.0075 /msg
Call Out $0.0140 /min
Call In $0.0085 /min
Content AI $0.09 /1k w
Bot AI $0.02 /msg
Voice AI $0.15 /min
Workflows $0.01 /100 acts
A2P 10DLC Registration $25.00 one-time
A2P Monthly Carrier $11.50 /mo
HIPAA Dedicated Infrastructure $297.00 /mo

Ready to Elevate AMP Operations?

Let's finalize the details and begin the system architecture setup.

Schedule A Discovery Call & Let's Talk Next Steps

Pick a convenient time for Dr. Mesa, Lily, and the AZL team to review questions and align on kickoff.

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Agreement & Authorization

Confirm proposal details below. Onboarding and architecture begin immediately upon confirmation.

By signing below, you accept this proposal on behalf of AMP Mental Health and agree to the 6-month setup investment ($5,000 Month 1, followed by 5 monthly installments of $3,500), the complimentary initial retainers, and the standard ongoing monthly service agreements starting Month 7.
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